– By Ms Monica Malhotra Kandhari, MD, MBD Group
>>Books have always been regarded as an important media for the development and promotion of human values
Books have always been regarded as an important media for the development and promotion of human values. They act as catalysts for the advancement of a nation. They record new ideas, preserve and communicate knowledge, impart education and values, and aid the overall development of an individual. The publishing industry in India is counted among the top seven publishing nations in the world. According to PwC, India has more than 9,000 publishers to serve its nearly 1.3 billion people but also imports a lot of books. The Indian publishing industry has grown and evolved over time and in 2017 was estimated at US $6.7 billion, according to Nielsen. With the coming of the Digital age the nature of the industry has changed. The advancement in technology and Indian’s skilled manpower resource makes the country a major outsourcing hub for print and pre- publishing services in the world, be it print, design or editorial. The sector has tremendous potential, both in the domestic as well as the export markets. The Government allows 100 percent FDI to publishing houses across the country to make India a publishing hub, by utilizing the vast English-speaking technical manpower.
The prospects of the Indian academic publishing industry have never seemed brighter. India is witnessing a growing interest in the international circuits for the Indian customer base. This has resulted in several international publishing houses setting up a base in this country. There are a number of opportunities for academic publishers in India as well. Over the years, demand for digital content has increased, as the students are more inclined towards the digital education and they are more receptive towards animations, VR/AR and any kind of videos. Hence, the whole ecosystem has changed and now both print and digital channels co exists and supplement each other. To add on to this, the publishers are now coming up with more technology-driven products to meet the students’ needs. There are more digital innovative products in the market to enhance the learning outcomes in the fields of STEM education, Science Labs, Math lab, Language labs, Robotics etc.
The Academic Publishing Industry in India Can Only Grow Bigger
If you look at the numbers, India has a very low per capita book consumption. The major reasons for this were low literacy rate and disposable income, and to some extent non-availability of books. Expensive books would not sell because of the first two factors. With changing times, education is becoming more and more important. Literacy is beginning to be emphasized and higher education is being sought by people who would not have considered it an asset in the past.
The reason for this is the growing population which leads to more competition in the job market. In the past, people could find jobs paying a decent wage after passing class 8. As the competition grew, completing schooling became necessary. In today’s job market, even a graduate degree is no guarantee of obtaining a job. Technical or professional training might ensure you a job but not always. This is resulting in people going for more specialized education and hence, more demand of books.
Due to its massive population, numbers get amplified in this country. Even with a small percentage of people that are buying academic books, we are still quite a huge market. A market that is by no means saturated. As the need for academic books grows, the academic publishing industry is going to see a massive rise in demand. It is the anticipation of this demand that is bringing foreign publishers to our shores. However, Indian academic publishers might find themselves better prepared for it considering that they already know the ins and outs of this industry.
Indian Academic Publishing Industry Will Benefit From the Corporate Social Responsibility Funding
The new Companies Act 2013 has brought a new opportunity in the field of research and Companies earning over a certain amount now need to put in a percentage of their profits into social responsibility projects. One of the activities the act mentions is research and technology. Essentially, companies can fund research institutes as part of their social responsibility funding. Any such funding received by the institutes can be tax-free.
This is going to give a boost to the research and development that is happening in the country. This increased funding will obviously lead to more innovative and original research. The findings and dissertations will eventually need to be published. This is where the Indian business of academic publishing will find an opportunity to shine.
The Indian academic publishing industry is peaking at the right time to take advantage of the dipping sales of books internationally and the growing demand in India. The growth is further fuelled by international publishing houses coming to India.
Policy related challenges
Education is in concurrent list of Centre and State but few policies should be Centre specific and could only be implemented post consultation with Centre. Also federation of publishers’ and booksellers’ may also be consulted if need to be. The amendments in few policies are required keeping in view the major challenges that publishers are facing.
With the introduction of GST, although the government has placed books in the zero tax category, but inputs such as printing, binding and royalties to authors now attract tax at 12 per cent. This is a big challenge for the publishers since they don’t get input tax credit and hence the cost of the books have gone up. The government should look after this matter.
Also, government needs to devise the policies on syllabus change and should provide minimum one academic session time to change the implementation. This will result in the effective implementation of the change and will not lead to any confusion to educational institutes and students.