TCS Consolidates its Growth and Transformation Brand Leadership

According to Brand Finance,Tata Consultancy Services’ Brand Value Grew 476% From 2010-2020, the Highest Percentage Growth in The IT Services Industry;

Tata Consultancy Services (TCS) (BSE: 532540, NSE: TCS), a leading global IT services, consulting and business solutions organization, announced that it has been recognized as the fastest growing IT services brand of the decade, and one of the fastest growing IT services brands of 2019, byBrand Finance, the world’s leading brand valuation firm, in its 2020 Global 500 report.

The report, releasedat this year’s World Economic Forum in Davos, Switzerland, highlightsa decade of significant brand growth for TCS, with itsbrand value increasing nearly six-fold since 2010, to $13.5bn in 2019,making it the fastest growing brand of the decade and positioning it among the Top 3 brands in IT services globally. Further, the year-on-year growth in brand value in 2019 makes TCS the fastest growing among the top 3 IT Services brands.

For the second year running, TCS’ Chief Executive Officer, Rajesh Gopinathan has been named among the Top 100 Global CEOs worldwide,as per the Brand Guardianship Index which rates CEOs on how well they measure up as brand ambassadors, based on marketing investments, growth in stakeholder equity and business performance. Additionally, TCS’brand value is seen as the driving force behind the Tata Group’s rankingamongst the world’s Top 100 Brands.

“Our principal goal is to be the primary growth and transformation partner for our customers,” saidN Ganapathy Subramaniam, Chief Operating Officer, TCS. “This accolade is further recognition of the strength and depth of our Business 4.0™ framework, which underpins everything we’re doing to transform industries and business models.”

“There is plenty to celebrate for TCS, which has continued its brand growth trajectory, consolidating its position as a top three global IT Services brand,” said David Haigh, CEO, Brand Finance. “As we’ve seen over the past year, this growth has been driven by TCS’ laser-focus on fostering long-lasting partnerships with its customers, but also making enduring and meaningful investments in the communities where it operates around the world.”

TCS has continued to build its brand through its global marathon sponsorships portfolio, including the TCS New York City Marathon, TCS Amsterdam marathon, and Virgin Money London Marathon.The recognition from Brand Finance follows a host of awards won byTCS in 2019 for its marketing and communications efforts, including a MediaPost APPY Award and a Red Dot Best of Best Design Award for its marathon apps and platforms, and multiple Stevie® Awards. TCS also won a Diamond in the category ‘Building Reputation Through Brand and Differentiation’ at the ITSMA Marketing Excellence Awards,and was – for the sixth year running – ranked number one for customer satisfaction in Europe’s largest independent survey of IT service providers, carried out by Whitelane Research.

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