Enormous Shortage of Qualified Designers in India: Expert

Paula Graham Gazzard

The number of designers required by 2020 in India’s industrial, graphic, communication, packaging and other design domains is potentially 62,000

There is enormous shortage of qualified designers in India but the market for design in the country has huge potential, a leading exponent of creative industries told the ongoing Kochi Design Week (KDW) here today.

“By 2020, the potential market for design in India is expected to be Rs 188.32 billion. The number of designers required by 2020 in India’s industrial, graphic, communication, packaging and other design domains is potentially 62,000. There are around 7,000 qualified designers in India with perhaps 5,000 studying design,” said Paula Graham Gazzard while delivering the keynote address at Bolgatty Palace in Kochi, Kerala.

Ideally, teaching staff in design institutions should divide their time between the industry and the academia so that the latest trends in the fast-growing design industry can be passed on to students

Paula Graham Gazzard

Speaking on the topic ‘Creative Skills for Future’, she called upon Indian designers to constantly invest in skill upgradation and be at the top of the game so as to keep up to the competition arising from other cost-effective parts of Asia.

Ideally, teaching staff in design institutions should divide their time between the industry and the academia so that the latest trends in the fast-growing design industry can be passed on to students, noted Gazzard, who is the Director of UK-based Contemporary Visual Arts Network.

Earlier, Jonathan Strebly, President Elect of International Council of Design (ICOD),  in his keynote address on ‘Design for Service/Service Design’ , said, “Designers are the ambassadors of the end-users.”

Strebly, who is also the Academic Advisory Board Member at the International School of Creative Arts, added: “Service design is by and for people. It represents design for those who need it the most; the community.”

Listening to one’s consumers so as not to become irrelevant emerged as a central theme of a panel discussion on the topic “Design to Disrupt” that followed.

Tarun Rawat, Executive Creative Director, PricewaterhouseCoopers (PwC); Nitin Sethi, VP Digital, IndiGo Airlines; and Sonia Machanda, Founding Partner, Spread Design and Innovation, also spoke.

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