>>New campaign with theme ‘Made Differently for Smart Thinkers’ will see Radhika Apte and Rana Daggubati as new brand ambassadors
With theme ‘Made Differently for Smart Thinkers’, smartwater, a premium water brand by Coca-Cola has roped in Rana Daggubati and Radhika Apte as brand ambassadors for its new campaign. The contemporary and new-age actors known for their trailblazing performances and original thinking, embody smartwater’s attributes of innovation and forward thinking.
Commenting on the association, Anoop Manohar, Director– Emerging Categories, Coca-Cola India, said, “smartwater is known for its crisp taste which makes it a unique and stylish choice for smart thinkers. Rana Daggubati and Radhika Apte are trendsetters in their field of work, with a unique stylish persona which resonates well with the brand ethos of smartwater. We are thrilled to have them as our brand ambassadors and are confident that they will inspire our consumers to make choices that are an expression of their intelligence and imagination.”
“I am excited to start this new journey with smartwater as their brand ambassador. The pure taste and sleek packaging of smartwater provides the balance and refreshment to accompany me through my rigorous schedule. I enjoy playing characters which challenge and excite me, which is mirrored by smartwater’s distinct approach of constantly exploring innovative things.” said actor Radhika Apte.
Speaking on his association, actor, producer and entrepreneur Rana Daggubati said, “With the world skewed towards smart, from gadgets to homes, it’s time we made water smart too. I always look forward to experiencing innovative products, and smartwater is just that – an innovative beverage made from a smart vapour distillation process. I am excited to be a part of this journey with smartwater.”
The actors will also be associated with a range of consumer activations, digital and social media engagements for the brand. Both the actors will use their digital media platforms for the amplification of the campaign. Furthermore, smartwater this year will continue its association with Lakmé Fashion Week (LFW) for ‘The Platform’ season 2, a programme conceptualized to identify and mentor young and innovative designers who are willing to push the boundaries of fashion and create a new ‘Norm’.