Datsun goes a step ahead with #ExperienceChange campaign
>>Digital led video series in line with #ExperienceChange campaign
As a celebration of its spirit of change, Datsun India rolled out #ExperienceChange its video-series on digital platform that explores the core theme of relationships in today’s day and age. In line with the #ExperienceChange campaign and saluting the essence of the new generation who strive for excellence, the series will feature short films with the theme ‘It’s time to change’.
Abhishek Mahapatra, VP, Communications, Corporate Affairs and CSR, Nissan Motor India Private Limited said, “#ExperienceChange campaign salutes the spirit of young India and encapsulates snapshots of everyday life and their relationships. Targeting India’s young consumers, who are defined by their optimism and ambition, the aim of Datsun’s communications led campaign is to capture the essence of the journey in all our relationships.”
Datsun plays the role of a catalyst of bonhomie in journey of each of these relationships that are a centerpiece of #ExperienceChange” campaign – a multi-part video series using digital platform. The series bring out the unique transformation and showcase diverse facets of relationships in a family.