Godrej Interio brings office wellness portfolio to Kerala
>>Offers exclusive product ‘Motion Chair’ to improve wellness & efficiency amongst employees
Godrej Interio, India’s leading furniture brand in institutional segments with a strong commitment to sustainability and centers of excellence in design, manufacturing and retail launched an exclusive product ‘Motion Chair’ in Kochi to cater to the growing demand from the larger Kerala market.
The ‘Motion Chair’ was launched by Mr. Sameer Joshi, AVP – Marketing (B2B), Godrej Interio. This innovative product will aid the retail brand to successfully spearhead and play a significant role in growth across Kerala’s fast growing health and wellness category.
In comparison to a decade or more ago, most office workers today unfortunately spend many more hours at work. Most of these long hours are unfortunately spent in office working on the computer or laptop. Remaining seated at the workstation for extended periods force the modern office worker to sit in highly strained postures for longer duration and therefore this innovative product will be a boon for such individuals.
Mr. Sameer Joshi, AVP – Marketing (B2B), Godrej Interio said, “Kerala boasts of the highest literacy rate in India and customers out here are well aware of various new product innovations. Most Keralites have travelled the world and therefore demand product quality to be on par with the best worldwide. We are certain that the ‘Motion Chair’ will find a wide acceptance in Kerala since many expatriates are returning to open their own offices and commercial businesses thereby providing a fillip to demand for such premium products.”
Godrej Interio has a wide office product range in wellness portfolio meeting different various needs and tastes based on Wellness Insights. ‘Motion Chair’ is based on a unique concept where the product is responsive to the natural postural change needs of the user and enables active sitting and dynamic body movements for overall wellness and efficiency of the user. The 3-Dimensional movement offered by Motion enables users to move more even while seated. Its back tilt with variable limit adjustment up to three positions can be used based on nature of activity performed. The unique flexing of the chair is a result of the complex design construction and Hi-tech Compounded Engineering Plastics.