Honda 2Wheelers India celebrates World Environment Week 2018 Launches Nationwide Campaign #hondabeatspollution
>>Not just at its dealership network, Honda conducted activities across its plants in Manesar (Haryana), Tapukara (Rajasthan) Narsapura (Karnataka) and Vithalapur (Gujarat)
On the occasion of 46thWorld Environment Day, Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI) in collaboration with Society of Indian Automobile Manufactures (SIAM) kick started its weeklong National campaign #hondabeatspollution. The week long campaign, starting June 5th, will be effective at Honda’s authorized dealership network of 5700 touchpoints across India.
Not just at its dealership network, Honda conducted activities across its plants in Manesar (Haryana), Tapukara (Rajasthan) Narsapura (Karnataka) and Vithalapur (Gujarat).
Commenting on this initiative, Mr. Minoru Kato -President and CEO, Honda Motorcycle and Scooter India Pvt. Ltd.said, “Preserving the environment is top of the mind for us at Honda being committed to our vision ‘Blue skies for our children’.As a responsible corporate, Honda is actively contributing to build a greener future. The same reflects in our processes, technology and plant architecture. Globally, Honda is striving to become No. 1 in the areas of the environment and safety by 2030 and lead the effort to realize a carbon-free and collision-free society”.
Under this week long campaign, special initiatives are planned at 5700+ touchpoints network including and society at large. Honda will be engaging with its dealership network for plantation of saplings at their premises, nearby schools and primary localities. As part of its commitment towards environment, free of cost PUC check-ups will be conducted for all the customers visiting Honda authorized workshops. Free plant saplingswill be given away to customers visiting the dealerships. At various schools, engagement with students will be conducted through the format of quiz, art competitions and rallies along with plantation drives.
In line with this year’s UNEP theme, ‘Beating Plastic Pollution’, Honda took a holistic approach towards environment preservation through its concept of Green Factory, Green Dealer and Green Supplier, aiming for a Cleaner, Greener and brighter outlook. Various employee engagement programs and awareness trainings were organised to create a consciousness for the environment.
To further engage with customers, workshop employees will be wearing badges and T-Shirts with a message of ‘conserve and protect the environment’ and special banners will be placed outside showrooms, dealerships and workshops to further promote the campaign.