Study reveals that 1/3rd of India hasn’t done any physical activity even once in the last 1 year!
>>Research commissioned by Virat Kohli and PUMA India
India’s leading athlete Virat Kohli and sportswear brand PUMA commissioned a pan-India study with market research agency Kantar IMRB to understand the current state of physical activity and sports adoption in the country.
Findings show that:
- 1/3rd of the total population surveyed had not done any physical activity even once in the last 1 year!*
- The situation is more alarming in Cochin, with 38% of the respondents not participating in any physical activity this past year!
Physical activity includes any activity indoors/outdoors such as Running/Walking as well as sports such as Cricket, Football, Kabaddi, Kho-Kho etc.
- 57% of the respondents have not played any sport for the last one year!*
- 3/4th of this group last played a sport only in school or college
- 59% of the respondents in Cochin have not played any sport for the last one year!*
- 70% of this group last played a sport only in school or college
- 58% of those who don’t play any sport cited ‘Lack of time’ as the main reason *
- The same respondents also spent close to 4-5 hours on social media, watching TV, personal phone conversations and various messaging platforms on a regular day
- Interestingly, 81% of those who do play said they did so simply because they ‘enjoyed playing’ *
- Other reasons for playing sport include ‘keeping fit’ and ‘relief from stress’
76% percent of this set play in any open spaces that they find and 65% play with neighbors. Both clearly showing that lack of infrastructure or unavailability of people to play with were not barriers to play.
- Goa topped the list with 89% of the respondents playing a sport at least once in the last 1 month*
- This was followed by Hyderabad and Mumbai.
- Cochin ranked sixth on this list
- Gurgaon, Raipur and Patna rated low on this index with only 18%, 15% and 12% of the respondents from these cities playing at least once in the last 1 month.
Responding to the findings Virat Kohli said, ““It is shocking to see that one-third of the country has not done any kind of physical activity in the last one year. When you are physically fit, you are more energized to take on challenges. I have experienced this personally, and therefore strongly believe in leading an active lifestyle.
Technology and social media is gaining preference over health and fitness in our lives. This needs to change. Sports can be seamlessly integrated into our daily life – one can do it anywhere and at any time. Hence, I urge everyone to Come Out and Play. Its fun, relieves stress and helps us stay fit.”
Abhishek Ganguly, Managing Director, PUMA India said “The study brings out alarming facts about India’s adoption of physical activity. It is essential to take corrective steps to address this situation. Playing sports is a simple yet effective solution that can be implemented into everyday life.
He further added “Our endeavor has always been to encourage and promote an active lifestyle in the country. It is Virat Kohli’s personal mission to inspire India to get fitter, and we are delighted to partner with him in this journey.”
The survey covered 3924 respondents from the age bracket of 18-40 years (both male and female). The respondents were spread across 18 cities – Bangalore, Mumbai, Delhi, Hyderabad, Chennai, Pune, Kolkata, Cochin, Ghaziabad, Goa, Gurugram, Guwahati, Jaipur, Lucknow, Ludhiana, Patna, Raipur, and Surat.
*Findings pertain to pan-India respondents in the age bracket of 22-40 years