Skechers Performance launches #GoRun6 digital video campaign ’Beat My Speed’ with the Indian Athletes
>>The film features four upcoming athletes including Indian female wrestler Ritu Phogat, India U-19 World Cup Cricketer Shubman Gill
The American Sports lifestyle brand – Skechers Performance, unveiled its video campaign ‘Beat My Speed’ as a part of their integrated marketing campaign for ‘Go Run 6’ in India. Set to debut this month, Skechers GoRun 6 is specifically designed for running.
The film features four upcoming athletes including Indian female wrestler Ritu Phogat, India U-19 World Cup Cricketer Shubman Gill, Former Captain of Indian Women’s National Basketball team Akanksha Singh and India U-17 Footballer Sumit Rathi. The film was conceptualized and created by Scarecrow M&C Saatchi, to show how important running is, as an effective training tool, in every sport.
Sharing his thoughts on the launch, Rahul Vira, Chief Executive Officer – Skechers India, says, ‘’The campaign aims to encourage and promote running as a culture especially amongst the youth and at the same time how important is it to use the right kind of shoes for running. In this campaign we had the pleasure of working with 4 promising Indian athletes from different sports, i.e. Cricket, Football, Basketball and Wrestling challenging each other to beat their speed in Skechers GoRun 6, and also emphasizing on the importance of running while training off the field.”
‘’My sport does not involve running. However, while I train, I make sure running is a part of my everyday fitness as it helps in building stamina which is most important in wrestling. SkechersGoRun 6 makes my run comfortable and helps me reach my maximum potential easily, says Ritu Phogat, Indian Wrestler.
“Running is an integral part in basketball, and to be on top of my game I train for almost five hours a day. My daily training routine is a mix of recreational games, speed endurance and running. SkechersGorun 6 shoe is a perfect training partner while running that helps to increase speed and efficiency”, says Akanksha Singh, Former Captain of India Women’s National Basketball team.
“Cricket is a very intense game which requires a lot of running both on & off the field. To be on top of the game in this day and age, you need a set pattern of your training and a healthy diet. Similarly, it’s important to have right kind of shoes that helps to uplift your performance while running off the field. My current favorite is the Skechers Gorun 6 ” Shubhman Gill, Indian Cricketer who won the Under 19 World Cup
“Football players need a combination of speed, strength and agility hence to be successful on the field, one needs to spend a lot of time in the gym. To train right, it is important that we are equipped with proper shoes and other fitness gear that provide ample support and stability in order to reduce the risk of injury. The Skechers GOrun 6 provides me with the adequate amount of stability and comfort for my style of running.” Sumit Rathi, Indian under 17 Footballer