IndusInd Bank partners with Tapzo to launch All-in-one App Store on its IndusMobile banking App
>>The App store will enable its customers to avail multiple everyday services like Cab booking, Food ordering etc. directly from IndusMobile – its mobile banking app IndusInd Bank today announced the launch of the ‘All-in-one store’ in partnership with Tapzo, India’s leading app aggregator. The ‘All-in-one store’ is the first of its kind offering launched by any Bank which will allow users of the Banking app to access multiple m-commerce services via native API integrations i.e. without redirecting to merchant apps. With native integrations the Bank will be able to provide highly personalized and seamless experiences for various services.
On this occasion, Ritesh Raj Saxena – Head Savings, Digital and Payments at IndusInd Bank said, “India is at the onset of a digital transformation at an unprecedented pace. We at IndusInd Bank believe at our core that we want to deliver seamless convenience to our customers by reducing friction in his daily financial transactions. Our 1st in the market ‘Fingerprint Banking’ app was a responsive innovation in that direction. Now, with this unique partnership, our customers will be able to access a gamut of lifestyle offerings and financial services directly from the secure environment of the IndusMobile app. To start off, we are providing customers access to services and offers from over 20 leading apps via the ‘All-in-one Store’, minimising for the customers the number of clicks and app space. Customers can pay for these services directly from their IndusInd bank account or credit card, and for the first time ever, using their m-wallet balances using Tapzo BizDirect’s wallet aggregation service.”
Ankur Singla, Founder & CEO of Tapzo said, “This integration will allow 10 million+ customers of IndusInd Bank to use the services of All-in-one Store powered by Tapzo BizDirect. IndusInd Bank has been one of the most forward thinking and tech savvy banks having been the first to launch innovations like finger print banking, video branch etc. and is now the first bank to integrate the Tapzo BizDirect Platform”.