VODAFONE PUG RETURNS STRONGER TOGETHER
>>Vodafone launches their first NEW campaign of 2018 for the Data Strong Network
Backed by the global expertise of the World’s largest SuperNet 4G, Vodafone India, a leading telecommunications service provider, has consistently offered a data strong and seamless network experience to its customers. Vodafone has been continuously strengthening its network by substantial investments and has now brought back its iconic mascot – Cheeka – India’s favourite pug – this time with a full Pug Army to charm customers with this exciting new campaign.
Vodafone has made significant capital investment to modernize, upgrade and strengthen its network across the country, empowering customers to enjoy a superior network experience and remain confidently connected at all times. The new campaign will amplify this commitment by highlighting that Vodafone has been adding a tower every hour to enhance connectivity for its over 211 million customers.
Commenting on the new campaign,Siddharth Banerjee- Executive Vice President, Marketing, Vodafone India, said “From the early 2000s,our Pug has always been associated with Hutch and then Vodafone’s reliable network. The new campaign #StrongerTogether highlights our continued commitment to providing a world class network experience and we are delighted to present Cheeka and friends to our generation of customers in India. We hope people like the evolution of the “Network That Follows You” to the refreshed thought of The Data Strong Network which always Follows You”
“Refreshing icons is always difficult. People still remember our first boy & dog ad and even the line ‘wherever you go, our network follows’. The challenge was to convey the new network proposition, ‘we are getting stronger’, while retaining the simplicity and charm of our most loved asset,” said Kiran Antony, Executive Creative Director, Ogilvy & Mather Advertising Pvt. Ltd.
The 360 degree high decibel campaign, which is going live on 10thJanuary, 2018 has been conceptualized by Ogilvy & Mather India. Presenting a wholesome marketing mix, the 6 weeks campaign will connect with customers across diverse mediums like OOH, radio, print and digital.