Generic education is no longer the need of the industry: Dr K J S Anand

AnandThe latest trends in management education revolve around the new specializations: Dr K J S Anand

“In India, management has taken a new form and not lost its sheen completely. They are talking about entrepreneurship, industry-specific courses and capability-based education. Generic education is no longer the need of the industry,” says Dr. K J S Anand, executive director at IMS NOIDA, in an interview with The Education Post. Excerpts  

What are the new trends in management education?

The latest trends in management education revolve around the new specializations. Specialization in Business Analytics, Sports management, Media management, Digital Marketing and E-commerce are on the rise and taking the markets by stride. The digitization in retail sector, media sector and digital marketing innovations has changed the way business work today.

Where does India stand in management education?

There are many Indians at the top positions in MNC. Many IIM graduates teach in international Universities in USA and other countries. The management education in India has given many success creators to the world. Examples like Ajay Singh Bangla CEO MasterCard, Suresh Vasvani, Chairman Dell and many more are examples of achievements created by Indian institutes.

Has MBA lost its sheen?

In India, management has taken a new form and not lost its sheen completely. They are talking about entrepreneurship, industry-specific courses and capability-based education. Generic education is no longer the need of the industry but industry-specific courses are taking the lead. The improved India-US relations would further enhance the collaborations for higher education in India, restoring the lost sheen of management education in India.

How do you look at the three years of Narendra Modi government from an      educationist’s point of view?

In reference to standardization of MOOCs, focus on digitization should be propagated across levels; however this may not be enough to bridge the digital divide. But that does not mean that we should subscribe to mediocrity at the highest levels. At the same time, availability of digital material for reference does not ensure specialization in a subject. Depth of education should not be lost.

Recently HRD Ministry suggested a project to create 20 world class institutions termed it as Institutions of Eminence. How do you look at this?

This is a firm step taken by HRD Minister towards building 20 world class institutions in India. It will motivate students to achieve the highest levels of global excellence in teaching and research. It will prove to be beneficial as the institutions will be free to select students through a merit-based transparent admission process to ensure no meritorious student is turned away for lack of funds. This will bring a revolutionary change in the education sector of India.

Will India be able to build an institution like Harvard Business School in Management education?

Ivy Colleges like Harvard Business School have diversity, world class infrastructure, excellent networking, highly educated faculties and a competitive environment. In India, we already have colleges with all these attributes and we have all the resources to make them great. Some of the areas we can still improve are high quality research and industry-driving thought leadership.

What is the approach of IMS Noida?

To create confident, dedicated, honest and upright individuals who will become an asset to society. Provide space to the students to freely express and develop views that help them respond to changes in the society. We recognize the challenges of an interdependent and competitive world and the need for our students to adapt and excel in it. To develop professionals who are committed to their personal & professional endeavors and who have the vision, courage and dedication to initiate and manage change.

What is the uniqueness of business graduates coming out of your institute?

At IMS, we constantly challenge the conventional approach with contemporary thought process and reorient to move ahead. With a comprehensive, cutting-edge curriculum, infrastructure, improved pedagogy and industry interface, IMS is focused to create visionaries for the future. IMS also propagates new age concepts like Live Labs, STP (Short Term Programs), Entrepreneurship, Centre of Excellence , Centre of incubation , Life Long Hub to introduce corporate concepts & methodologies in to the existing patterns to enhance skill sets through networking and knowledge forums.

An example of our approach is equipping students with tripartite specialization. First is the specialization in conceptual areas like Marketing, HR, Finance etc. Second is the specialization in a particular industry like Banking, Retail, FMCG, etc. Third and most unique is the specialization in New Age capability areas that cut across all industries e.g. Digital Marketing, Data Science etc. This three way approach makes our graduates most complete as they are conceptually strong, industry domain aware and also have a versatile capability that they can apply in any industry they work for.

 

Education Post