Book review: ‘Come, Let’s Start a Business’

Image/Shutterstock

Image/Shutterstock

Sudheer Babu has succeeded in presenting the complicated management principles in a simple way that every class of reader can conceive it easily

In Kerala’s literary space, books on management are rare. Only a few authors have tried a hand at penning credible and comprehensive management books in Malayalam. Most of the writers think it’s a tough game to communicate complex business terms in Kerala’s native language.

Varoo Namukkoru Business Thudangam (Come, Let us Start a Business),  a comprehensive business book on management by noted entrepreneur and management expert Sudheer Babu , is assuming great significance in this context.

It’s a book which approaches business in a serious manner. The author emphasises that business is something that must be built for generations. Many successful businesses fail to survive, and the articles in the book expound how and why they have failed.  It’s a guiding light for all entrepreneurs.

Sudheer Babu has succeeded in presenting the complicated management principles in a simple way that every class of reader can conceive it easily. That effort of simplification is really commendable. It’s not at all a theoretical narrative of management principles. In his prologue to this book, eminent writer K L Mohanavarma lauds the author’s effort to communicate business complexities in simple yet powerful manner. From businessmen to professionals and management students, the book, indeed, is a good reference reserve.

For the past 4-5 years, Kerala has been witnessing an entrepreneurship revolution; more and more youngsters come up with innovative ideas, defy the age-old thoughts and start new businesses. Startup is the buzzword among youth. The mindset of our society is changing;
youth to the day are embracing the ideology of becoming an employer, not an employee.

The business society needs to introspect seriously about the survival of startups. In such a socio-economic backdrop, Sudheer Babu’s book is a guide to startup entrepreneurs and established business persons alike on how to withstand and move ahead

Even though startups are mushrooming in an unprecedented manner in the state, the success rate is abysmal. Those who are responsible and capable to extend a helping hand to these youths are cold shouldering at the time of requirement.

The business society needs to introspect seriously about the survival of startups. In such a socio-economic backdrop, Sudheer Babu’s book is a guide to startup entrepreneurs and established business persons alike on how to withstand and move ahead.

Sudheerbabubook

The book is a collection of 45 articles on different aspects of entrepreneurship, business, management, finance, branding, mentoring, and leadership. Sudheer Babu’s theories about leadership and business management may be grand enough to bring the struggling businesses back on the right track. The language is simple and communicative, free from business jargons, and talks to the small scale entrepreneurs and the big ones in an effective manner. The author has structured the practical lessons he learnt from his management career in an excellent way, making the work a compelling read.

What are the keys to profitability, how to ignite innovation in companies, what’s real success, the difference between branding and marketing, why leadership is an evolution, how to make family business successful…the author tries to answer some of the most fundamental questions that every business faces. The book zeroes in on the core principles that help business to survive with good profit and values.

Forget about overnight success, this book reaffirms the importance of relentless efforts on the road to success. It’s indeed a helpful sketch of what you should expect every phase of the way through your entrepreneurial journey. It gives us the message that business is a long-term plan; you couldn’t achieve something very big in a day or two.

The author tries to strengthen the ideology that profit is a natural result of values, and that may be the reason why the book ends up with an inspirational article by spiritual leader Sri Sri Ravi Shankar. Success in any business is measured by the smile we have on our faces-Sri Sri says in the ending note. For businesses that are struggling for its existence, and the new comers who want to scale heights, this book offers a business philosophy that intuitively makes sense to move ahead with positive energy.

Sudheer Babu is a management consultant based in Kochi. He is the Managing Director of Devalor Consultants and have decades of experience in the field.

Education Post